One of my favorite TV shows is American Greed on CNBC. If you aren’t familiar with it, its producers describe it as a “shocking true crime series [that] examines the dark side of the American Dream,” adding, “some people will do ANYTHING for MONEY.” It’s a fascinating examination of how people get swindled. And while that is an interesting topic, it will not be our focus today. I only bring it up because it has to do with relationships and trust, the very currency that our industry relies upon for its existence.
