The win isn't never feeling fear. The win is shortening the amount of time that fear gets to run your life. Love or fear There's someone I've worked with for many, many years, a longtime consultant and friend of mine. And we've had some deep conversations over the years about leadership, about business, about competition, insecurity, money, all of it. And quite a while ago, she had introduced me to an idea that has stuck with me. It’s a hypothesis that almost every emotion we experience can ultimately trace back to 2 things, love or fear. And it almost sounded too simple when I heard it the first time. I probably thought it was a little soft, actually. But the more I talked about it, the more we talked about it, the more I really started noticing it everywhere.