LLC Formation and Business Structures for Athletes Should I form an LLC for my endorsement deals and winnings to better manage my finances and protect my assets? When you’re cashing checks from sponsors and event wins, you’re not just an athlete—you’re a small business. Yet too many athletes treat their income like pocket money instead of corporate revenue. The result? Tax surprises, liability headaches, and missed opportunities to grow your brand. Let’s show you exactly why and how forming an LLC (or another business entity) can be one of the smartest moves you make in your athletic career.
