KEY TAKEAWAYS "Knowing the count" in investing means understanding when conditions favor you. When you have a plan, time on your side, and the right allocation in place. Most investors react to short-term noise. The disciplined ones learn to wait for the right pitch. Investing done right is unbelievably simple, but not easy. Own equities, let them compound, and stay invested through the noise. A financial advisor's primary job is behavioral coaching. Helping you avoid unnecessary swings that compound into long-term underperformance. Long-term wealth comes from behavior, not strategy. Time in the market matters more than timing the market.